TV 2 needed a complete visual identity system for their 2026 election coverage — built to work across broadcast, social, and live graphics simultaneously.

The design had to reflect TV 2's core character: approachable and people-oriented, but serious and trustworthy. An election is both a celebration of democracy and a moment that demands credibility.

I developed the full brand identity from the ground up — logo, colour system, graphic elements, typography, and a motion system that could be scaled and adapted across all surfaces and formats in real time.

This is the fourth election identity I have developed for TV 2 since 2021 — a collaboration built on five years of mutual trust and a shared understanding of what it takes to create visual identities that perform under live broadcast conditions. In collaboration with Stupid Studio on design.