TV 2 needed a flexible motion system for election coverage across broadcast, social, and live graphics.

TV 2 is a large media house, and for their election coverage they needed a design system that could quickly be scaled and brought to life across all their different surfaces and publications.

The key points that were to lay the foundation for the development of the design were: TV 2 is round, they are approachable/people-oriented, the election is a celebration but also serious and trustworty.