Unge Portalen

- Branding

Unge Portalen is a platform created by the municipality of Svendborg — a place where young people struggling with mental health can find help and support.

The visual identity had to do something quite specific: feel welcoming and non-threatening to a young audience who might already be hesitant to reach out. Too clinical and it pushes people away. Too childish and it loses credibility.

I developed the complete visual identity for use across web, print, and digital — a playful but grounded visual language built around organic shapes, warm colours, and a tone that says: this is a safe place.