BLAST PRO SERIES

- Branding

- Motion

In 2017, BLAST wanted to shake up the e-sports industry with a Counter Strike tournament that was unlike anything seen before. Together with Stupid Studio, I created the original branding and motion identity for Blast Pro Series — the visual world that launched the brand at Royal Arena in Copenhagen and travelled with the tournament around the world until 2020.

I developed the full brand identity and motion system built for large-scale live events — including all final graphics for the arena screens. I was part of the production all the way through to the live event itself, ensuring every visual element performed exactly as intended on the night.

The first event drew 12,000–15,000 live spectators to Royal Arena and reached 300,000 concurrent online viewers at peak — with 2.4 million unique viewers in China alone. The identity laid the foundation for what eventually became BLAST Premier — one of the world's leading e-sports leagues. Being part of building that brand from the very beginning remains one of the highlights of my career.