For the 2022 Danish general election, TV 2 needed a visual identity that could capture the spirit of democracy — engaging, accessible, and built for the scale of a national broadcast event.

Involved from the very start through to final delivery, I was part of developing the full identity and motion system — working in close collaboration with Stupid Studio on design. The result was a cohesive visual world that lived across broadcast, social, and live election night coverage.

This was the second election identity I developed for TV 2 — part of an ongoing collaboration built on trust and a shared understanding of how brand identity and motion work together at broadcast scale.