FROST 2013

- Brand Identity

- Design

FROST is a Copenhagen music festival that takes over unconventional venues across the city every February — challenging what a concert experience can be.

The concept for 2013 was built around the idea of the experiment itself. Working within the confined space of a petri dish, we created a series of hand-made colour compositions — one for each of the festival's 21 events. Paint was mixed, poured and photographed, creating a unique image for every single concert. The result was an identity that was both deeply physical and endlessly varied.

Together we developed the complete brand identity and visual language for FROST 2013 — from the hands-on studio process through to poster design and all event materials. Created in close collaboration with Marcus Fuchs. The first chapter of a five-year collaboration where we shaped the visual direction of FROST from its very beginning.