FROST 2014

- Brand Identity

- Design

FROST is a Copenhagen music festival that takes over unconventional venues across the city every February — challenging what a concert experience can be.

The core idea for 2014 was to bridge two worlds: raw, hand-made physical marks and the precise space of digital 3D. Working with spray paint, brush strokes, and confetti as our raw material, we created a library of hand-made elements that were then brought into an isometric 3D universe — where each of the festival's venues got its own illustration built from these physical marks. The result was a direct and tactile visual connection between the spaces where the concerts happened and the identity that surrounded them.

Together we developed the complete brand identity and visual language for FROST 2014 — from the physical process work in the studio through to poster design, animation, and all event materials. Created in close collaboration with Marcus Fuchs. Part of a five-year collaboration where we shaped the visual direction of FROST from its very beginning.