J-League is one of the world's leading football leagues, with millions of viewers across Japan and beyond. Together with Kontrapunkt — one of Scandinavia's leading brand identity agencies — I was part of developing the visual identity and built the animation system that brought it to life on screen.

My role centred on creating a broadcast animation system capable of carrying the full identity across live TV — designed for scale, consistency, and real-time use across the entire Japanese broadcast rollout.

Working from pitch to final delivery, the project allowed me to go deep into both animation craft and identity development — a rare combination on a project of this scale.