TV 2 needed a distinct visual identity for their US election 2026 coverage — strong enough to stand on its own, while living naturally within TV 2's existing design system.

The American election is defined by contrasts and high drama. The design leans into this — using the American flag not as a decorative element, but as a structural device that breaks up images, creates tension, and drives dynamic energy through every composition.

Rather than developing a standalone logo, I created a cohesive identity through colour, graphic elements, and a motion system — designed to be scaled and operated across broadcast, social, and live graphics in real time.